By the company was in deep trouble, so in the company was shut down and one of the partners, John Barbey, bought the equipment from the others. In Barbey had a contest to get a new name for the company. The company then began an extensive advertising campaign designed to show that the new, simpler undergarments could be pretty as well as functional. In the company again changed its name, this time to Vanity Fair Silk Mills. They also made plans to expand their lingerie production and to cut back on producing gloves. The following year they stopped making gloves altogether, but continued to manufacture the glove silk cloth, using it for their lingerie.